Smart Packaging

Through cloud computing, mobile Internet, Internet of Things and other technologies, QR codes, AR augmented reality (image recognition), invisible watermarks, digital watermarks, dot matrix technology, RFID electronic tags and other technologies are used on product packaging to collect information on the entire life cycle of the product, and then build a smart Internet of Things big data platform to achieve product anti-counterfeiting, traceability, mobile marketing, brand promotion and other functions, enhance consumer experience, avoid illegal sales in marketing channels, and enhance the company's brand promotion efforts. At the same time, new business models are developed and dependence on traditional business models is gradually reduced.