The fastest growing segment in packaging products is paper and paperboard.

Paper and paperboard packaging products are growing the fastest
The increasing use of eco-friendly materials in packaging is driving the market. Green is recyclable, biodegradable, reusable, non-toxic, and has a lower impact on the environment. Paper packaging products such as paper bags, paper, and cardboard boxes are the fastest-growing sustainable packaging materials. The growing trend of online retail and environmental regulations on non-biodegradable and nonrecyclable packaging solutions are gradually creating huge demand for green paper packaging solutions.

In February 2021, Coca-Cola made its first test on paper bottle that uses a super-strong paper shell with a thin plastic lining inside. It conducted its first test with 2,000 bottles to see how it is. The company aims to make a 100 percent recyclable, plastic-free bottle to prevent the gas from carbonated drinks from escaping.

In addition, companies such as Smaries have launched recyclable candy product paper packaging in the global confectionery category. This means that 90% of the Smarties range will undergo a transformation as 10% of the products already use recyclable paper packaging. In addition, an important step towards ambitions is for Nestlé to make all its packaging paper-based and recyclable or reusable by 2025 and to reduce its use of virgin plastic a third over the same period.
Companies in the paper packaging market are increasingly focusing on sustainable packaging solutions that meet consumer demands. For example, the Finnish food expert Huhtamaki Ovi has developed Huhtamaki BlueLoop, a novel platform where partners can brainstorm and collectively explore sustainable paper-based packaging. The of such innovative platforms is leading to market expansion.

In addition, the suppliers are adopting paper-based packaging materials for the reformation and innovation of new packaging to reduce the impact of packaging on the, and are launching a variety of recycling initiatives. For example, in February 2021, Tetra Pak announced the implementation of a new initiative in Jdah in cooperation with the Model Center in Jeddah's Muhammad Dia District. It will collect used cardboard packaging and recycle them to support sustainable consumption.